The impact of inference generation on belief formation
Year of publication: |
2014
|
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Authors: | Lee, Dong Hwan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 10, p. 2064-2071
|
Subject: | Consumer inference | Consumer information processing | Product beliefs | Advertising theory | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Erwartungsbildung | Expectation formation |
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