The impact of information from similar or different advisors on judgment
People rely on others' advice to make judgments on a daily basis. In three studies, we examine the differential impacts of similarity between the source of that advice and the person making the judgment in two settings: judging others' behavior and judging one's own actions. We find that similarity interacts with the target of the judgment. In particular, information received from a different advisor is more heavily weighed than from a similar advisor in judging others' actions, but information from a similar advisor is more heavily weighed than from a different advisor in judging one's own. We provide two potential explanations for this interaction, difficulty of the judgment and informativeness of the advice. Our analyses show a moderated mediating role of informativeness and difficulty in the relationship between the advisor's similarity by judgment type interaction and advice use.
Year of publication: |
2009
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Authors: | Gino, Francesca ; Shang, Jen ; Croson, Rachel |
Published in: |
Organizational Behavior and Human Decision Processes. - Elsevier, ISSN 0749-5978. - Vol. 108.2009, 2, p. 287-302
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Publisher: |
Elsevier |
Keywords: | Advice taking Similarity Judgment Difficulty Informativeness |
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