The Impact of Information Technology on Global Marketing Strategies
Year of publication: |
2002
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---|---|
Authors: | Melewar, T.C. ; Stead, Caroline |
Published in: |
Journal of general management. - Henley-on-Thames : The Braybrooke Press, ISSN 0306-3070, ZDB-ID 188363x. - Vol. 27.2002, 4, p. 29-40
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Saved in:
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