The impact of integration and responsiveness on MNC subsidiaries’ market orientation
Year of publication: |
2012
|
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Authors: | Qu, Riliang |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 25.2012, 3, p. 127-140
|
Subject: | Ausländische Tochtergesellschaft | Foreign subsidiary | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Großbritannien | United Kingdom |
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