The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation
Year of publication: |
2013
|
---|---|
Authors: | Eberle, David ; Berens, Guido ; Li, Ting |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 118.2013, 4, p. 731-746
|
Publisher: |
Springer |
Subject: | Corporate reputation | Corporate social responsibility | Electronic word-of-mouth | Interactivity | Message credibility | Social media |
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