The impact of internal and external market orientation on performance in local public organisations
Year of publication: |
2012
|
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Authors: | Rodrigues, Ana Paula ; Pinho, José Carlos |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 3, p. 284-306
|
Subject: | Öffentlicher Sektor | Public sector | Kommunalverwaltung | Local government | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Portugal |
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