The impact of introducing a customer loyalty program on category sales and profitability
Chen Lin, Douglas Bowman
| Year of publication: |
2022
|
|---|---|
| Authors: | Chen, Lin ; Bowman, Douglas |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-15
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| Subject: | Category management | Loyalty programs | Performance metrics | Beziehungsmarketing | Relationship marketing | Category Management | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade | Performance-Messung | Performance measurement | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102769 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209486