The Impact of Mail Order on Subsequent Donations: An Experiment
Year of publication: |
1998-08
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Authors: | Desmet, Pierre |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Associations sans but lucratif - Finances | Marketing social | Donation Behavior |
Series: | |
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Type of publication: | Book / Working Paper |
Notes: | Published in Financial Accountability & Management, 1998, Vol. 14, no. 3. pp. 203-214.Length: 11 pages |
Classification: | D12 - Consumer Economics: Empirical Analysis ; D81 - Criteria for Decision-Making under Risk and Uncertainty ; M31 - Marketing |
Source: |
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Chédotal, Camille, (2009)
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Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior
Desmet, Pierre, (2003)
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Rieunier, Sophie,
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Desmet, Pierre, (2000)
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Negative effect of the promotion signal on reference price
Desmet, Pierre, (2004)
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Effet signal d'une réduction promotionnelle du prix : concept et expérimentation
Desmet, Pierre, (2004)
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