The impact of market orientation on product innovativeness and business performance
Year of publication: |
2003
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Authors: | Sandvik, Izabela Leskiewicz ; Sandvik, Kåre |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 20.2003, 4, p. 355-376
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