The impact of market-related factors on the choice of foreign market entry mode by service firms
Year of publication: |
2016
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Authors: | Šarapovas, Tadas ; Huettinger, Maik ; Ričkus, Domas |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilniaus Universiteto Leidykla, ISSN 2345-0037, ZDB-ID 2576493-7. - Vol. 7.2016, 1, p. 34-52
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Subject: | foreign | market | entry | mode, | market-related | factors, | attractiveness, | demand uncertainty | country risk | legal restrictions | cultural similarity between home and host market | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation | Länderrisiko | Country risk |
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