The impact of marketing mix on the adoption of clothes rental and swapping in collaborative consumption
Year of publication: |
2024
|
---|---|
Authors: | Ramtiyal, Bharti ; Vijayvargy, Lokesh ; Prakash, Surya |
Published in: |
Journal of global operations and strategic sourcing. - Bingley : Emerald Publishing Limited, ISSN 2398-5372, ZDB-ID 2887090-6. - Vol. 17.2024, 1, p. 28-52
|
Subject: | Business improvement | Economic and social systems | Emerging markets | Leadership | New business or process or operations models | Quantitative |
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