The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Year of publication: |
2024
|
---|---|
Authors: | Ryoo, Yuhosua ; Kafiliveyjuyeh, Soheil ; Lee, Jung Ah ; Kim, WooJin ; Sung, Yongjun |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 3, p. 434-464
|
Subject: | Materialism | moral identity | neutralization | sequential moral decision-making | social media advertising |
-
KOSTYUK Z.S., (2014)
-
СТАНОВЛЕНИЕ НАУКИ НАЛОГОВОЙ ДЕЛИКТОЛОГИИ
НИКОЛАЕВНА, КОБЗАРЬ-ФРОЛОВА МАРГАРИТА, (2010)
-
Amaraphibal, Amornthip, (2013)
- More ...
-
Chatbot advertising as a double-edged sword : the roles of regulatory focus and privacy concerns
Kim, WooJin, (2023)
-
What makes materialistic consumers more ethical? : self-benefit vs. other-benefit appeals
Ryoo, Yuhosua, (2020)
-
The effect of descriptive norms and construal level on consumers' sustainable behaviors
Ryoo, Yuhosua, (2017)
- More ...