The impact of medium context on bilingual consumers' responses to code-switched advertising
Year of publication: |
2010
|
---|---|
Authors: | Bishop, Melissa M. ; Peterson, Mark |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 39.2010, 3, p. 55-67
|
Subject: | Werbung | Advertising | Mehrsprachigkeit | Multilingualism | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Mexikaner | Mexicans | Neurowissenschaften | Neuroscience | USA | United States |
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