The impact of misaligned business communication on the quality of salesperson - buyer relationships
Grzegorz Leszczyński; Marek Zieliński
| Year of publication: |
2013
|
|---|---|
| Authors: | Leszczyński, Grzegorz ; Zieliński, Marek |
| Published in: |
The Poznań University of Economics review. - Poznań : Poznań Univ. of Economics Press, ISSN 1643-5877, ZDB-ID 2074875-9. - Vol. 13.2013, 2, p. 107-136
|
| Subject: | Kommunikation | Communication | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Ernährungsindustrie | Food industry | Polen | Poland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199474