The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance
Year of publication: |
2020
|
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Authors: | Rodriguez, Michael ; Boyer, Stefanie |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 8.2020, 3, p. 137-148
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Subject: | Mobile | CRM | Analytics | Sales | Sales performance | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Mobilkommunikation | Mobile communications | Verkauf | Selling | Absatz | Deutschland | Germany |
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