The impact of new media on customer relationships
Thorsten Hennig-Thurau; Edward C. Malthouse; Christian Friege; Sonja Gensler; Lara Lobschat; Arvind Rangaswamy; Bernd Skiera
| Year of publication: |
2010
|
|---|---|
| Authors: | Hennig-Thurau, Thorsten ; Malthouse, Edward C. ; Friege, Christian ; Gensler, Sonja ; Lobschat, Lara ; Rangaswamy, Arvind ; Skiera, Bernd |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 3, p. 311-330
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652114