The impact of NPD strategy, product strategy, and NPD processes on perceived cycle time
Year of publication: |
2009
|
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Authors: | Parry, Mark E. ; Song, Michael ; Weerd-Nederhof, Petra de ; Visscher, Klaasjan |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 26.2009, 6, p. 627-639
|
Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation | Wettbewerbsstrategie | Competitive strategy |
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