The impact of offshored and outsourced call service centers on customer appraisals
Year of publication: |
2008
|
---|---|
Authors: | Bharadwaj, Neeraj ; Roggeveen, Anne L. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 1, p. 13-23
|
Subject: | Callcenter | Call centre | Outsourcing | Auslandsverlagerung | Offshoring | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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