The Impact of "One-Stop Shopping" on Competitive Store Brand Strategy
Year of publication: |
2009
|
---|---|
Authors: | Geylani, Tansev |
Other Persons: | Jerath, Kinshuk (contributor) ; Zhang, Z. John (contributor) |
Publisher: |
[2009]: [S.l.] : SSRN |
Subject: | Einzelhandel | Retail trade | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Wettbewerb | Competition | Markenartikel | Brand |
Extent: | 1 Online-Ressource (35 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 15, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1506634 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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