The impact of online product reviews on product returns
Nachiketa Sahoo, Chrysanthos Dellarocas, Shuba Srinivasan
| Year of publication: |
September 2018
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|---|---|
| Authors: | Sahoo, Nachiketa ; Dellarocas, Chrysanthos ; Srinivasan, Shuba |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 29.2018, 3, p. 723-738
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| Subject: | product returns | product reviews | quality of purchase decision | regression discontinuity | Virales Marketing | Viral marketing | Produktivität | Productivity | Kaufentscheidung | Purchase decision | Produktqualität | Product quality | Online-Handel | Online retailing | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2017.0736 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929300