The impact of online review variance of new products on consumer adoption intentions
Year of publication: |
2021
|
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Authors: | Wu, Yuanyuan ; Liu, Tianjiao ; Teng, Lefa ; Zhang, Hui ; Xie, Chenxin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 136.2021, p. 209-218
|
Subject: | Consumer adoption intentions | Cultural values | Online review variance | Product newness | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Virales Marketing | Viral marketing | Produktentwicklung | New product development | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing |
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