The impact of online reviews in the presence of customer returns
Year of publication: |
2021
|
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Authors: | Sun, Miao ; Chen, Jing ; Tian, Ye ; Yan, Yufei |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 232.2021, p. 1-13
|
Subject: | Competition | Customer returns | Game theory | Online reviews | Returns policy | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Spieltheorie | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beschwerdemanagement | Complaint management |
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