The impact of online shopping attributes on customer satisfaction and loyalty : moderating effects of e-commerce experienceh
Year of publication: |
2021
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Authors: | Mofokeng, Thabang Excellent |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 8.2021, 1, Art.-No. 1968206, p. 1-33
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Subject: | Online retail | product delivery | product variety | customer satisfaction | customer loyalty | e-commerce experience | SEM | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Website | Dienstleistungsqualität | Service quality |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2021.1968206 [DOI] hdl:10419/245118 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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