The impact of online user reviews on hotel room sales
Year of publication: |
2009
|
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Authors: | Ye, Qiang ; Law, Rob ; Gu, Bin |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 28.2009, 1, p. 180-182
|
Subject: | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Personalisierung | Personalization | Social Web | Social web |
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