THE IMPACT OF ORIGIN ON CREATING A CULT BRAND: THE CASE OF APPLE
Year of publication: |
2014
|
---|---|
Authors: | CONSTANTIN, Valentina Daniela N. ; STOENESCU, Roxana-Denisa G. |
Published in: |
SEA - Practical Application of Science. - Fundația Română pentru Inteligența Afacerii, Editorial Department, ISSN 2360-2554. - 2014, 2, p. 123-134
|
Publisher: |
Fundația Română pentru Inteligența Afacerii, Editorial Department |
Subject: | Origin | Country-of-origin | Cult brand | Loyalty | Brand community |
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