The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases
Year of publication: |
2009
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Authors: | Nenkov, Gergana Y ; Inman, J. Jeffrey ; Hulland, John ; Morrin, Maureen |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 6 (1.12.), p. 764-777
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