The impact of package color and the nutrition content labels on the perception of fod healthiness and purchase intention
Year of publication: |
2016
|
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Authors: | Huang, Lei ; Lu, Ji |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 22.2016, 2, p. 191-218
|
Subject: | Food healthiness | nutrition content claim | package color | utilitarian and hedonic | Ernährung | Nutrition | Lebensmittel | Food | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Wahrnehmung | Perception |
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