The impact of parent brand attribute associations and affect on brand extension evaluation
Year of publication: |
2010
|
---|---|
Authors: | Bhat, Sobodh ; Reddy, Srinivas K. |
Published in: |
Brand management ; Vol. 3. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 323-344
|
Subject: | Markentransfer | Brand extension | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Bewertung | Evaluation |
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