The impact of peer-influence : how does social network endorsement affect nonprofits and for-profit companies?
Year of publication: |
2022
|
---|---|
Authors: | Tofighi, Maryam ; Mazaheri, Ebrahim ; Anderson, Jeffrey E. |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 34.2022, 2, p. 177-203
|
Subject: | luxury company | Nonprofit organizations | offline social engagement | peer endorsement | peer-influence | utilitarian company | Nonprofit-Organisation | Nonprofit organization | Soziales Netzwerk | Social network | Luxusgüter | Luxury goods | Social Web | Social web | Unternehmen | Enterprise | Corporate Social Responsibility | Corporate social responsibility | Unternehmenserfolg | Firm performance |
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