The impact of perceived crowding on consumers' store patronage intentions : role of optimal stimulation level and shopping motivation
Year of publication: |
2013
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Authors: | Mehta, Ritu ; Sharma, Narendra K. ; Swami, Sanjeev |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 7/8, p. 812-835
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Subject: | store atmospherics | crowding | stimulation | patronage | retailing | arousal | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design |
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