The impact of physical attractiveness on the popularity of female tennis players in online media

Stephanie Kiefer; Katrin Scharfenkamp

The discussion about the impact of physical attractiveness on popularity of competitive athletes has received much attention from scholars as well as from media around the world. We provide new insights to this debate by estimating correlation-coefficients and regression-models to test whether and to which extent physical attractiveness of professional female tennis players affects their popularity in online media. Based on a sample of the top 100 WTA single ranking of one selected calendar week in 2011 we find that physical attractiveness increases significantly the popularity on Facebook, WTA news, Kicker.de, the homepage of the Tennis Life Magazine and Google.

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Year of publication:	2012
Authors:	Kiefer, Stephanie ; Scharfenkamp, Katrin
Publisher:	Münster : Inst. für Organisationsökonomik
Subject:	Sportler \| Athletes \| Reputation \| Social Web \| Social web \| Kommunikationsmedien \| Communication media \| Deutschland \| Germany

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Extent:	Online-Ressource (PDF-Datei: II, 26 S., 153,09 KB)
Series:	Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]. - Münster : IO, ISSN 2750-4476, ZDB-ID 2580542-3. - Vol. 2012,6
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature
Language:	English
Notes:	Zsfassung in dt. Sprache Systemvoraussetzungen: Acrobat Reader
Other identifiers:	hdl:10419/59593 [Handle]
Classification:	I23 - Higher Education Research Institutions ; I20 - Education. General ; A11 - Role of Economics; Role of Economists; Market for Economists ; C81 - Methodology for Collecting, Estimating, and Organizing Microeconomic Data ; M00 - Business Administration and Business Economics; Marketing; Accounting. General ; Kommunikationswissenschaft: Sonstiges
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009557879