The impact of place-of-origin on price premium for agricultural products : empirical evidence from Taobao.com
Year of publication: |
2022
|
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Authors: | Li, Xia |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 22.2022, 2, p. 561-584
|
Subject: | Agricultural products | Cues | Elaboration likelihood model | Place-of-origin | Price premium |
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