The impact of platform fee scheme on manufacturer-e-tailer co-operative advertising : a game-theoretic analytical study
Year of publication: |
2021
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Authors: | Wang, Junbin ; Fan, Xiaojun ; Deng, Nianqi |
Published in: |
INFOR : information systems and operational research. - Abingdon : Taylor & Francis Group, ISSN 1916-0615, ZDB-ID 1468358-1. - Vol. 59.2021, 1, p. 1-25
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Subject: | Co-operative advertising | E-commerce platform | Game theory | Manufacturer-retailer supply chain | Platform-selling contracts | Spieltheorie | Lieferkette | Supply chain | Digitale Plattform | Digital platform | Werbung | Advertising | Electronic Commerce | E-commerce | Genossenschaft | Cooperative |
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