The impact of privacy concerns on trust, attitude and intention of using a search engine : an empirical analysis
Year of publication: |
2014
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Authors: | Palanisamy, Ramaraj |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 11.2014, 3, p. 274-296
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Subject: | search engines | privacy concerns | trust | user attitude | user intention | Datenschutz | Data protection | Suchmaschine | Search engine | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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