The impact of privacy violations on subsequent consumer preferences for anthropomorphized products
Year of publication: |
2024
|
---|---|
Authors: | Liu, Xinyan ; Wang, Lu ; Liu, Xiaowen ; Zhai, Xiuxiu |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 174.2024, Art.-No. 114505, p. 1-12
|
Subject: | Perceptual boundary invasion | Privacy violation | Product anthropomorphism | Social avoidance tendency |
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