The impact of private labels on consumer store loyalty : an integrative perspective
Year of publication: |
2016
|
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Authors: | Vale, Rita Coelho do ; Matos, Pedro Verga ; Caiado, Jorge |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 179-188
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Subject: | Private labels | Store loyalty | In-store characteristics | Economic factors | Retail | formats | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
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