The impact of product label's colour on quality perception
A. Ananda Kumar
| Year of publication: |
2011
|
|---|---|
| Authors: | Kumar, A. Ananda |
| Published in: |
Management strategies and innovation. - New Delhi : Deep & Deep Publ., ISBN 978-81-8450-344-9. - 2011, p. 240-260
|
| Subject: | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008904774