The impact of product placement on TV-induced tourism : Korean TV dramas and Taiwanese viewers
Hung Jen Su; Yu-an Huang; Glen Brodowsky; Hyun Jeong Kim
| Year of publication: |
2011
|
|---|---|
| Authors: | Su, Hung-jen ; Huang, Yu-an ; Brodowsky, Glen ; Kim, Hyun Jeong |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 32.2011, 4, p. 805-814
|
| Subject: | Fernsehprogramm | Television programme | Product Placement | Product placement | Südkoreanisch | South Korean | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Nationalkultur | National culture | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008907677