The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic
Arka Mukherjee, Satyaveer S. Chauhan
| Year of publication: |
2021
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|---|---|
| Authors: | Mukherjee, Arka ; Chauhan, Satyaveer S. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 288.2021, 3 (1.2.), p. 953-970
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| Subject: | Game theory | Product recall | Equilibrium advertising | Crisis likelihood and impact | Hazard myopia | Produkthaftung | Product liability | Werbung | Advertising | Spieltheorie | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2020.06.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012387425