The impact of promotional tools on consumer buying behavior : a study from Pakistan
Year of publication: |
2013
|
---|---|
Authors: | Rizwan, Muhammad ; Javed, Muhammad Arif ; Khan, Muhammad Tayyab ; Aslam, Muhammad Tariq ; Anwar, Kashafa |
Published in: |
Asian Journal of Empirical Research. - Karachi, Pakistan : [Verlag nicht ermittelbar], ISSN 2224-4425, ZDB-ID 2630864-2. - Vol. 3.2013, 2, p. 114-130
|
Subject: | Pakistan | Konsumentenverhalten | Consumer behaviour |
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