The impact of promotions on consumer choices and preferences in out-of-stock situations
Year of publication: |
2013
|
---|---|
Authors: | Diels, Jana Luisa ; Wiebach, Nicole ; Hildebrandt, Lutz |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 6, p. 587-598
|
Subject: | Out-of-stock | Context effects | Phantoms | Promotion | Consumer decision making | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Theorie | Theory | Experiment | Sortiment | Retail assortment | Waschmittel | Detergents | Entscheidung | Decision | Deutschland | Germany |
-
Diels, Jana Luisa, (2011)
-
Diels, Jana Luisa, (2011)
-
The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Wiebach, Nicole, (2011)
- More ...
-
The impact of promotions on consumer choices and preferences in out-of-stock situations
Diels, Jana Luisa, (2013)
-
Diels, Jana Luisa, (2011)
-
Diels, Jana Luisa, (2011)
- More ...