The impact of psychological pricing strategy on consumers' buying behaviour : a qualitative study
Santosh Kumar and Mrinalini Pandey
| Year of publication: |
2017
|
|---|---|
| Authors: | Kumar, Santosh ; Pandey, Mrinalini |
| Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 11.2017, 1/2, p. 101-117
|
| Subject: | psychological pricing | nine-ending prices | consumers' behaviour | strategy | influence | perception | odd-even prices | retail prices | consumers' attitude | consumer psychology | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Psychologie | Psychology | Einzelhandelspreis | Retail price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849817