The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Charles Young, Brian Gillespie, Christian Otto
| Year of publication: |
2019
|
|---|---|
| Authors: | Young, Charles ; Gillespie, Brian ; Otto, Christian |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 3, p. 329-341
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| Subject: | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2019-010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118868