The Impact of Reference Price Effects on the Profitability of Price Promotions
Year of publication: |
1995
|
---|---|
Authors: | Greenleaf, Eric A. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 14.1995, 1, p. 82-104
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | buyer behavior | pricing research | promotion | retailing and wholesaling |
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