The impact of regulatory focus on adolescents' response to antismoking advertising campaigns
Year of publication: |
2007
|
---|---|
Authors: | Zhao, Guangzhi ; Pechmann, Cornelia |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 4, p. 671-687
|
Subject: | Rauchen | Smoking | Printwerbung | Print advertising | Experiment | Marketingtheorie | Marketing theory | Theorie | Theory |
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