The impact of relational drivers on customer brand engagement and brand outcomes
Year of publication: |
2020
|
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Authors: | Nyadzayo, Munyaradzi W. ; Leckie, Civilai ; Johnson, Lester W. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 5, p. 561-578
|
Subject: | Customer brand engagement | Brand trust | Brand satisfaction | Self-expressive brand | Brand evangelism | Repurchase intention | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Markenimage | Brand image | Markentreue | Brand loyalty | Online-Marketing | Internet marketing |
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