The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia
Rozita Naina Mohamed and Norzaidi Mohd Daud
Year of publication: |
2012
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Authors: | Rozita Naina Mohamed ; Norzaidi Mohd Daud |
Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338X. - Vol. 13.2012, 1, p. 21-30
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