The Impact of Retail Promotion on the Purchase of Private Label Products: The Case of U.S. Processed Cheese
Year of publication: |
2010
|
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Authors: | Bouhlal, Yasser ; Capps Jr., Oral |
Institutions: | Agricultural and Applied Economics Association - AAEA |
Subject: | retail promotion | coupon | private label | cheese consumption | probit | endogenous explanatory variable | Consumer/Household Economics | Demand and Price Analysis |
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