The impact of risk and competition on choice of innovations
Year of publication: |
1993
|
---|---|
Authors: | Gatignon, Hubert A. |
Other Persons: | Robertson, Thomas S. (contributor) |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 4.1993, 3, p. 191-204
|
Subject: | Innovationsdiffusion | Innovation diffusion | Risiko | Risk | Wettbewerb | Competition | Theorie | Theory | Entscheidung | Decision |
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