The impact of sales failure on attributions made by "resource-challenged" and "resource-secure" salespeople
Michael Mayo and Michael L. Mallin
Year of publication: |
2010
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Authors: | Mayo, Michael ; Mallin, Michael L. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 18.2010, 3, p. 233-247
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